I have designed this really for either a web based business or a physical store, selling ski and board equipment.
It could be used as a seasonal brand as well, a green colour for summer season for everything to do with mountain biking etc.
For clarification the inspiration began with the shape of the 's' which then lead to a natural slope shape. Adding the circle creates a 'j' as well as a suggestion of a human figure at top of the slop, all in one logomark.